Hegarty exits CMO role at Matchbook

Hegarty confirmed his exit in a LinkedIn post. He had been serving as the CMO of Matchbook since January of 2022.

Having joined Matchbook as a marketing executive in April 2016, Hegarty went on to become CRM manager and head of acquisition and retention. He also spent over two years as head of marketing before taking on the CMO role.

Prior to his time with Matchbook, Hegarty worked as an account manager at PFH Technology Group. He also spent 18 months as an online marketing executive at Paddy Power earlier in his career.

Hegarty set for consultancy work

Writing in his LinkedIn post, Hegarty said will now be taking on consulting projects within the sports betting space. 

“After eight very enjoyable years, my time at Matchbook has come to an end,” Hegarty said. “Very grateful for the opportunities and experience which I gained, culminating in my most recent position as CMO. 

“I have made friends for life and have been very lucky to work with, and for, some amazing people on the marketing team, the senior management team and across the wider business as a whole. 

“After a few weeks of switching off, it’s on to the next chapter, which already has some very exciting consulting projects up and running for a couple of interesting new brands in the sports betting space, with massive potential for growth.”

Senior changes in the industry

Hegarty is the latest senior level change in the gambling industry in recent weeks.

This week, GAN announced the appointment of Brian Chang as its permanent chief financial officer after almost 18 months of serving in the role on a temporary basis.

Last month, Julie Amey resigned as CFO of Australasia casino operator SkyCity Entertainment Group. Elsewhere, Robbie Cooke is standing down as group CEO and managing director of Star Entertainment Group, with Christina Katsibouba exiting as CFO.

Also in March, Golden Entertainment last month appointed Blake Sartini II as chief operating officer. He replaces Steve Arcana, who becomes the business’ first ever chief development officer.

In addition, BetMakers Technology Group announced Anthony Pullin had resigned as CFO.